YourCulture can provide an exact translation of your original document, however for some content this will not deliver the desired results. For specific content, such as marketing material, advertisements and brand sensitive communications a process called ‘trans-creation’ is required.
The challenge when localizing marketing material is to tailor the message to a specific market. It may be easy to translate words, but extremely difficult to accurately convey creative messages in a consistent manner.
With trans-creation the linguist does not translate the content literally, but studies the material in-depth, and then re-creates it to ensure it is relevant, engaging and culturally acceptable for the target audience. The end result is material that convinces and engages the reader, exactly as if it had been written from brief in the market in question.
With experienced, native linguists in over 200 languages we are certain YourCulture can meet your translation needs. For more information about our specific translation services click on the relevant sections below, or if you want to talk through your requirements then call +44 (0) 203 2868026
A example of some of the languages we can translate to and from is listed below – If the language you need is not listed then please still call +44 (0) 203 2868026
