In Britain, economic recovery in Europe may generate optimism. Translation services can help reap the benefits on an improving European market by helping to open up new markets that have not been so badly hit. This can be by translating brochures into languages of target markets and actively advertising to bring in new business or by localising websites into other languages to attract the attention of customers overseas, who may be looking to take advantage of the weaker pound.
By taking advantage of the strength of foreign markets businesses can take large steps in protecting themselves against recession.
Too often, businesses will attempt to bypass professional translators and cut corners in order to avoid the costs involved in the translation of brochures, websites and other documents. It’s a risky and unwise move to say the least. The internet is full of stories highlighting less than professional translation of languages. Even small errors in translation can produce entirely different phrases and meanings.
Translating is a far more complex activity then simply translating word for word into a chosen language. In order to achieve the desired goal a translator needs to convey the meaning behind the words, how this is achieved varies greatly across all languages. Using a professional will enable businesses to avoid those embarrassing incidents that can close the door on new markets!
Effective use of translation services when trying to break into new markets can maintain healthy company finances during the current economic climate. Although it may seem strange to be spending more during these times – business strategists would argue otherwise. For a small increase in expenditure businesses can tap into a huge number of international markets, particularly in Europe and Asia, where businesses are looking to capitalise on the weaker pound. The simple act of translating your website into numerous languages can provide huge returns for your business, it’s an opportunity that businesses cannot afford to miss.
If you want to communicate with potential european customers through translation services please call us on +44 (0) 203 2868026